CINEMA AS MULTIPLIED MEMORY
The centenary (1995) and the turn of the millennium (2000) constitutes Cinema as a medium of the past and from the past. Aged 100 and affected by the arrival of new technologies Cinema becomes the object of retrospectives: as memory transmission institutions the museums and galleries are embracing artworks which engage with cinema’s materiality and historicity: personalities, the celluloid, the cinematic devices and the phenomenology of film viewing in theatrical setting are topics debated through different artworks year by year.
While institutions focus on the physical encounter, the materiality of the cinematic experience remains tangible, on the Internet, the totality of films that constitute cinema, by 2004 became standardly ‘digital intermediates’ driven by software, manipulated by users and shared on social networks as memory fragments.
Cinema as multiplied memory makes reference to these various physical or virtual spaces within our cultural medium is brought from the past in the present.